.png "DMC + CMC Website (2)")
Engaging Panel Talks
A Chat Show Style Format where marketing experts and Chinese specialists discuss key topics chosen by the audience.
Digital Marketing China Festival
Inspiring Brands to Thrive in China’s Digital World
Connect, Learn & Grow
24-25 July 2025
Royal Armouries, Leeds UK
Hands-On Workshops
Led by industry partners, these sessions provide actionable advice tailored to real-world challenges.
Exhibition Area
Explore a curated selection of exhibitors showcasing tools, technology, and services to help your business succeed in China.
International Insights
Gain Unique perspectives from international experts, with opportunities to engage directly with speakers and attendees from around the globe.
About DMC
Digital marketing in China is often overlooked at international events despite its complexity and unique digital ecosystem. Beyond language, it involves entirely distinct platforms and consumer behaviours.
To address this, we created Digital Marketing China (DMC)—an event to demystify the Chinese digital landscape and help businesses succeed in this fast-evolving consumer market.
DMC connects Chinese media platforms, marketing experts, and agencies with Western marketers and businesses. It offers practical insights, actionable strategies, and expert advice to navigate China’s distinctive digital landscape.
Join industry leaders and renowned speakers from China, Europe, UK and beyond as they share real-world case studies, innovative strategies, and valuable knowledge.
Agenda Overview
Programmatic Advertising & AI
The rise of programmatic ads, data-driven marketing, and how AI is transforming digital marketing in China.
Market Entry & IP Protection
Guidance on entering the Chinese market, protecting intellectual property, and avoiding common pitfalls.
Digital Marketing China Trends
Latest trends, including social commerce, short video, live streaming, the integration of AI, and immersive technologies.
SEO & SEM in China
Understanding the nuances of search engine optimisation and marketing in China, with a focus on Baidu and local search trends.
Social Media & Influencer Marketing
Insights into Chinese social media platforms, content strategies, and how to effectively leverage KOL and KOC marketing, along with the power of short videos and live-streaming.
E-commerce & Payment Solutions
Exploring China’s unique e-commerce platforms, payment systems like Alipay and WeChat Pay, and logistics considerations.
Speakers
Loading...
Partner With Us
Showcase your brand to an audience of 500+ marketing decision-makers.
Amplify your reach through branding on-site, online, and within our app.
Tailored packages, from headline sponsorship to targeted branding opportunities.
Ready to Elevate your business?
.png "DMC logo (300 x 120 px)")