DMChina | The Must-Attend Digital Marketing China Festival Conference

Engaging Panel Talks

A Chat Show Style Format where marketing experts and Chinese specialists discuss key topics chosen by the audience.

Hands-On Workshops

Led by industry partners, these sessions provide actionable advice tailored to real-world challenges.

Exhibition Area

Explore a curated selection of exhibitors showcasing tools, technology, and services to help your business succeed in China.

International Insights

Gain Unique perspectives from international experts, with opportunities to engage directly with speakers and attendees from around the globe.

About DMC

Digital marketing in China is often overlooked at international events despite its complexity and unique digital ecosystem. Beyond language, it involves entirely distinct platforms and consumer behaviours.

To address this, we created Digital Marketing China (DMC)—an event to demystify the Chinese digital landscape and help businesses succeed in this fast-evolving consumer market.

DMC connects Chinese media platforms, marketing experts, and agencies with Western marketers and businesses. It offers practical insights, actionable strategies, and expert advice to navigate China’s distinctive digital landscape.

Join industry leaders and renowned speakers from China, Europe, UK and beyond as they share real-world case studies, innovative strategies, and valuable knowledge.

SEO & SEM in China

Understanding the nuances of search engine optimisation and marketing in China, with a focus on Baidu and local search trends.

Social Media & Influencer Marketing

Insights into Chinese social media platforms, content strategies, and how to effectively leverage KOL and KOC marketing, along with the power of short videos and live-streaming.

E-commerce & Payment Solutions

Exploring China’s unique e-commerce platforms, payment systems like Alipay and WeChat Pay, and logistics considerations.

Christina Xu is a China marketing expert with over a decade of experience. Based in the UK, she leads a digital marketing agency helping global brands succeed in China. A regular speaker at industry events, she shares practical insights on Chinese marketing, focusing on strategy and performance rather than cultural nuances.
Christina XuFounder & Managing Director | China Marketing Corp
LinkedIn

Marcus Pentzek is a leading international SEO expert and Chinese search specialist. As Partner and Director of SEO at Jademond Digital, he helps global brands navigate Baidu and Google. With deep expertise in SEO audits and strategy, he bridges Western and Chinese digital marketing, setting new industry standards for online growth.
Marcus PentzekPartner | Jademond Digital
LinkedIn

Lizzie Lewington is a digital marketing expert specialising in international SEO, content, and data-driven strategies. A sought-after speaker, she delivers actionable insights on navigating the digital landscape. With extensive experience, she has helped international brands succeed with effective Baidu SEO strategies.
Lizzie LewingtonHead of SEO Strategy | Connective3
LinkedIn

Dan Taylor is an award-winning SEO expert specialising in technical and international search. With experience spanning major British brands and Silicon Valley start-ups, he has been recognised in the Search Engine Journal Top 140. A frequent speaker at global industry events, he also delivers workshops at Google Digital Garage Sheffield.
Dan TaylorPartner & Head of Technical SEO | SALT.agency
LinkedIn

Kun Tang is a digital marketing specialist with 15 years of experience in both Germany and China. Expert in SEO, social media marketing, mobile marketing, and web analytics (Google Analytics, Omniture). Skilled in sales, project management, and CRM (Salesforce.com), Kun drives results across international markets.
Kun TangManaging Director | Jademond Digital
LinkedIn

Digital Marketing China Festival

Inspiring Brands to Thrive in China’s Digital World

Engaging Panel Talks

Hands-On Workshops

Exhibition Area

International Insights

About DMC

Agenda Overview

Programmatic Advertising & AI

Market Entry & IP Protection

Digital Marketing China Trends

SEO & SEM in China

Social Media & Influencer Marketing

E-commerce & Payment Solutions

Speakers

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